BIG SALE
100% cotton for life.
100% cotton for life.
100% cotton for life.
100% cotton for life. 100% cotton for life.
100% cotton for life.

the GUNZE

We have been dealing with skin for 120 years.
We have been working with cotton for 78 years.
Only here in the world
Looking for comfort.
Choose 100% cotton.
That is, the GUNZE
It means choosing.

Only Gunze can do this
Comfort

  • merit 1

    No discomfort

    No discomfort

    We use modified cotton that has been updated using Gunze's technology to enhance the inherent qualities of 100% cotton.
    It is comfortable and doesn't get stuffy, and the tag print is gentle on the skin as it doesn't irritate.

  • merit 2

    Careful quality

    Careful quality

    Made in Japan, it feels like you're not wearing anything, with a perfect fit and no seams, and is meticulously designed with Japanese body types in mind.

  • merit 3

    Lasting comfort

    Lasting comfort

    Gunze's unique modified cotton makes it easy to clean, and its unique knitting technology means that even though it's 100% cotton, it can be tumble dried.
    Its lasting cleanliness and durability make housework easier and more cost-effective.

The GUNZE's commitment to comfort extends from 100% cotton. The GUNZE's commitment to comfort extends from 100% cotton.

The GUNZE has been loved for a long time.
Ideas, materials, development, production, function.
There's a reason for everything.

  • Reason 01

    Inheriting 120 years of history,
    Commitment to 100% cotton.

    Why do we focus on cotton?

    Gunze has been dealing with skin since it was founded as a silk reeling company in 1896. Since 1947, the company has been conducting research and development into cotton and quality control. Because underwear comes into direct contact with human skin, the company continues to focus on using natural cotton fibers, which are considered optimal for protecting the human body and providing hygiene.

    Our commitment to carrying on 120 years of history.
  • Reason 02

    Made in Japan with integrated production
    Really good stuff.

    Why can we maintain high quality?

    We are committed to cutting-edge production technology and strict quality control to bring out the best in cotton. We deliver truly high-quality products through the peace of mind of integrated production from knitting to dyeing and sewing, the reliability of Made in Japan, and a stable supply of raw materials through large-scale production.

    A truly fine product, made entirely in Japan.
  • Reason 03

    It's in the details, it lasts forever
    Reasons why it's so comfortable you'll want to keep wearing it.

    Why is it comfortable to wear?

    Underwear that regulates the environment inside the garment. Made with 100% cotton and research and development, this garment properly manages sweat and keeps you clean. It is resistant to shrinkage and deformation, and by eliminating side seams and tags, you can wear it for a long time without stress.

    The details are what make this garment so comfortable you'll want to wear it forever.
  • Reason 04

    In an age of diversity.
    The comfort increases the more you wear it.

    Why has it continued to be chosen for so long?

    They offer a wide variety of underwear with various features, including basic items that are comfortable to wear all year round. The reason they have been loved for so long is because they seek the best comfort for the values and lifestyles of modern people.

    In this age of diversity, comfort grows with continued wear.

We promise!

100% cotton for life.

Inheriting Gunze's 120-year history,
Since its launch in 2008
We have continued to focus on "100% cotton"
the GUNZE。
Whatever era may come,
Pride in underwear
We will continue to pursue quality.
Always comfortable with 100% cotton
I promise we will deliver.